Our Story

Epara, which means "to cocoon oneself" in the Nigerian dialect of Ebira, has been born out of a personal journey to discover luxury skincare that caters to the unique yet underserved needs of women of colour. One woman's quest has led to a bespoke beauty brand created especially to nourish and protect.

Entrepreneur Ozohu Adoh grew up in Nigeria, attained her MBA at Oxford University and has a life-long personal passion for authentic skincare. Yet for a long time she suffered from a dry, uneven skin condition. No treatments or cosmetics helped so eventually she decided to make her own.

She went back to basics with organic ingredients from Africa and soon found a formula that worked wonders. Within just a few weeks, the irritability and sensitivity had gone and her face was soft and clear. Ozohu's next step was to work closely with a lab in the UK to fully develop formulas that address all the skincare issues faced by women of colour, including dryness and discolouration caused by the sun, free radicals and air pollution.

The result is Epara. A line of high quality, hand crafted products derived from the rich soils of Africa that will wrap you in an all-natural luxury. Epara repairs and pampers, leaving skin moisturised and hydrated.